Atlanta FaZe and FaZe Clan to Host Call of Duty: Warzone Season 3 Launch Events

Rainbow Six Continental Cup Replaces Six Major in 2021

KRAFTON Announces the PUBG Continental Series 4

CBLOL Finals Break Viewership Records

Atlanta Reign Names HyperX as its Exclusive Peripherals Partner

Tribe Gaming Renews Partnership With G FUEL

Misfits Gaming Group Creates New Advocacy Platform, ‘Women of Misfits’

Speakers

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Steve Arhancet Team Liquid
Steve
Arhancet
Co-CEO and Owner
Sam Cooke Esports Insider & WFH League
Sam
Cooke
Co-Founder

Co-founder and Managing Director of Esports Insider, the leading global B2B esports industry news platform, agency, events and media company.

Sam is also Co-founder of the WFH League, the 'corporate' esports league where it's companies vs companies.

He's also an advisor to mobile esports service provider Gamerpro and investment fund Rewired. He has spoken at events including the World Gaming Executive Summit, the Asia Licensing Conference, Esports BAR Cannes, Samsung KX, PGC and more.

Majed Al Suwaidi Dubai Media City, Dubai Studio City, and Dubai Production City
Majed
Al Suwaidi
Managing Director

Majed Al Suwaidi is Managing Director of Dubai Media City, Dubai Studio City, and Dubai Production City.

He provides strategic direction and ensures steady growth of three media-focused business districts, home to more than 3,000 companies 34,000 professionals. As the Managing Director of this integrated creative ecosystem which is home to many Fortune 500 companies from around the world, entrepreneurs and startups alike, he plays a key role in positioning Dubai as an international media hub.

Prior to this role, Al Suwaidi was Managing Director of Dubai Internet City and Dubai Outsource City. Under his leadership, the integrated ICT hub became a strategic partner of the Smart Dubai initiative that is driving Dubai’s transformation into one of the smartest cities in the world.

In a previous role as Director of Business Development for Dubai Internet City and Dubai Outsource City, he was part of the team that launched in5, an enabling platform for tech, media and design entrepreneurs.

He has also served as Director of Commercial Operations and Director of Sales at Dubai Internet City and prior to that gained invaluable experience with Dubai International Financial Centre and Emirates Airlines.

Amongst his other responsibilities, Al Suwaidi is a Board Member for Young Arab Leaders.

He also holds a Bachelor’s degree in Business Administration from American University in Dubai and an MBA in Business Administration from Southern New Hampshire University.

Faze FaZe Clan
VIRUS
First Saudi FaZe Clan member, #FaZe5 Challenge Winner
Chris Smith BIG Esports
Chris
Smith
Director

Global gaming PR, marketing & business development agency. We are getting hands-on, working with global clients in influencer marketing (NVIDIA, AMD, Unikrn, ASUS, GIGABYTE & more) and have a strong focus on long-term business development initiatives with companies. We like to get our hands dirty and build then execute strategies for people. I personally have one of the largest followings for a games content creator on LinkedIn (B2B) content and it is one of our main lines of business (direct ads + business inbound enquiries).

Nazeel Juvale Miral
Nazeel
Juvale
Acting Head of Strategy and Innovation

Nazeel leads Strategy and Innovation at Miral - an Abu Dhabi entity mandated to drive the development of the emirate’s leisure, entertainment and tourism proposition.

As Abu Dhabi's curator of experiences, Miral develops and manages iconic leisure and entertainment assets including Ferrari World Abu Dhabi, Warner Bros World Abu Dhabi, Hilton Abu Dhabi Yas Island and the Etihad Arena, and markets, sells and integrates the end to end experience and customer journey across destinations including Yas Island.

As part of this mandate, Nazeel helps to drive the gaming and esports strategy at Miral, with a focus on developing Yas Island as a regional hub for gaming and esports experiences.

Aravind Swaminathan Calyx
Aravind
Swaminathan
Co-Founder / Business Development Director

I'm someone you'd call a Dubai boy, lived in Dubai my entire life. Been an avid gamer since I was 3. Been in and around the esports scene since 2010. Played multiple tournaments in DOTA2, CS 1.6, CS Source, CSGO and Overwatch. Played with and against since of the top players from the region. In University (BITS Pilani Dubai Campus) started to run esports tournaments; started as Intra University, then Inter University and eventually for UAE. Started the University gaming club (Guild) as well.

Towards the end of my 4th year (Computer Engineering) started a company with friends.

We named the company Calyx(calyx.gg), a tournament organizer and Esports production company based in UAE and operating throughout the MENA.

Kate Edwards Geogrify / Global Game Jam
Kate
Edwards
CEO / Executive Director

Kate Edwards is the Executive Director of the Global Game Jam, and the CEO and principal consultant of Geogrify, a consultancy which pioneered content culturalization. She is also the former Executive Director of the International Game Developers Association (IGDA) from 2012 to 2017. In addition to being an award-winning advocate who serves in several advisory roles, she is a geographer, writer, and corporate strategist. Following 13 years at Microsoft, she has consulted on many game and non-game projects for BioWare, Google, Amazon, Facebook, LEGO, and many other companies. Fortune magazine named her as one of the "10 most powerful women" in the game industry in 2013 and in 2014 was named by GamesIndustry.biz as one of their six People of the Year. She was most recently honored with the Ambassador Award at the Game Developers Choice Awards at GDC 2020. She is also profiled in the December 2018 publication Women in Gaming: 100 Professionals of Play.

Kevin Mitchell College EsportsX
Kevin
Mitchell
CEO Founder

I am an educator and expert on scholastic and collegiate esports and gaming. My background is in several sectors of the entertainment business in music, film, TV, gaming and digital platforms. I advise the Chairman of Viacom/CBS and I operate an event and consultancy company that covers North and South America, India and Africa.

Maged Farrag 5dVR
Maged
Farrag
Creative and Managing Director

Farrag is a digital media evangelist, founded his first company Mega Media in 1994 to become Egypt’s leading multimedia service provider. His work extended to cover innovative use of technology in advertising, communication and cultural heritage documentation. He has received numerous advertising and content awards. In 2013 he co-founded Fifth Dimension–5d, a merger of 5 companies working in complementing aspects of digital and marketing domains to become a one stop digital marketing agency. Being the creative and innovation director of 5d, he introduced augmented reality applications, game development, hologram projection and Virtual Reality as well as many innovative digital installations. In 2016 he co-founded 5dVR, a company specialized in creating VR/AR content and experiences.

Michael Oscar Africacomicade
Michael
Oscar
Co-Founder

Oscar Michael Is a software Entrepreneur invested in building the next generation of creatives and solutions that would foster business growth and intelligence in Africa.

He has years of experience in Business Management, EdTech , Project management, and Community development.

He is currently working critically on the development of the African creative industry through Africacomicade.

Africacomicade is a platform for African creatives , celebrating their works and connecting them to opportunities for learning, collaboration and funding. It does this through various events and programs like its flagship Gamathon, which is a two weeks conference for African creatives to connect, learn and get access to relevant stakeholders.

Mohammad Abu-Alhaija Narenjo
Mohammad
Abu-Alhaija
Co-Founder & CEO

Narenjo is game developpement studio based in France, we focus on casual games, visual art and narrative.

Latest Game released is a puzzle game Genie Quest where player link, collect and play genies and aladdin stories based characters. Game is released on both Android and the Web.

Co Founder of Narenjo Studio with Vincent Schirmann, we united our efforts in the computer industry to bring up a new independant studio with fresh and colorful games.

Reed Trimble Bad Moon Talent
Reed
Trimble
Director of Partnerships

Bad Moon Talent is an LA based talent agency representing the best and brightest talent in esports, gaming, and content creation. We also do consulting work for multiple clients, our biggest being Guild esports, which we built out their entire esports strategy and execution along with bringing David Beckham into the fold.

As director of partnerships my responsibility is working with brands to activate in the gaming market. We have completed deals with over 40 different clients and brought in close to $300K in revenue for our talent in 2020.

My most interesting projects have been working with our client Lootmate to create custom in-game Fortnite worlds for brands like Soundcloud, Sony Music Air Jordan and more.

Ahmed Gamal Fouad SAE Institute Dubai
Ahmed
Gamal Fouad
Head of Department - Games Development

Ahmed Gamal is an experienced software engineer and games developer. He has published multiple games on different mobile platforms. Alongside founding a start-up for AR Games, Ahmed is also a games development and software architecture consultant for various educational gaming and simulation companies.

Ahmed is currently a Games Development lecturer in SAE Institute with an MSc in Games Development and a BSc in Computer Science, he brings together his knowledge of and love for games development to the classroom, inspiring students to constantly learn and channel their programming skills to develop their concepts. His areas of expertise include gameplay programming, XR development, software engineering, Unity3d, and game AI.

Andrew Cooke Fnatic
Andrew
Cooke
General Counsel

Andrew is a leading entertainment lawyer, specialising in music, sport and esports. He has supported in delivering live events to more than 8 million people, from sponsorship activations through to global football tournaments (and even Papal visits).

During his eight years as General Counsel and Head of Strategy for Flash Entertainment in Abu Dhabi, he and his team received awards (including ‘department of the year’ and ‘general counsel of the year’) from Legal500, Legal Week and the Asia-MENA In-House Community organisation. Andrew was also a board member at Ticketmaster Middle East Ltd.

He now heads the legal function at Fnatic, the leading team in esports and a pioneer in the pro gaming space.

Haya Al Qadi Galaxy Racer
Haya
Al Qadi
Marketing Manager

A marketer by day and gamer by night, I used to play Call of Duty professionally four years ago. However, due to lack of platforms available to further hone my skills as a female gamer, I limited my gameplay for leisure purposes. Today, I enjoy combining my industry knowledge of consumer behaviour with Esports and share first-hand experience regarding gaps in the market, the future of Esports, and ways to maintain the conversation about Esports.

Marti Romances Territory Studio
Marti
Romances
Creative Director, Co-Founder

The Art of Immersion: Interactive Design & the Gaming Experience. Marti can discuss combining story, design, and technology to create real-time UI, UX, Holographic, and VR capabilities in games for EA Sports, 2K, Monolith Games, Ghost Games, and Microsoft. Marti also designs in Hollywood for directors Ridley Scott, David Fincher, James Gray, and Alex Garland, bringing expertise from the silver screen into titles including Forza Motorsport (Microsoft) Avengers Game (Marvel) & Jurassic World VR Experience (Universal Pictures). Marti’s UI / UX graphics and motion design is featured in Ex Machina, Ad Astra, The Martian, Avengers, and Ready Player One. Marti was featured in Fast Company’s 100 Most Creative People in Business and serves as an inspirational speaker at events such as Siggraph, Nike Immersion Labs, XDS, and Adobe MAX.

Nikhil Jayaram FaZe Clan
Nikhil
Jayaram
Senior Talent Manager
Ramon Alarcon Real Betis
Ramon
Alarcon
Business Director
Ahmad Abobakr Abdallah SAE Institute
Ahmad
Abobakr Abdallah
Senior Lecturer: Game Development

Ahmad started his career as a web backend developer but he quickly shifted his focus to game development. He spent most of his career also teaching aspiring game developers to kickstart their careers, while also working as a game developer himself, he co-founded a small indie game studio that managed to work on more than 20 projects and published Unity assets on the Unity asset store. He is currently teaching Game development for students pursuing a BSc in game development at SAE Creative Media institute.

Geriant Bungay Boss Bunny
G Bungay
CEO & Co-founder

Geraint ”G” Bungay, has implemented a transformation plan in 2019, capitalizing on 25+ years' experience in the games and entertainment industry, with international leading developers such as King (Candy Crush), etc. and multiple successful exits & turnarounds to mega corporations such as Yahoo!, GAME Group, etc.

JAN HORN SAE Institute
Jan
Horn
Managing Director

As a passionate Educational Management Director with a lifelong commitment towards education and people development, Jan has more than 25 years of experience in the education sector. Having gained experience in all levels of education from Primary to Tertiary, more than half of this time has been spent in senior management positions up to executive director level. An educator at heart, Jan believes in providing quality education and providing pathways of development and support to students through strong industry relationships and collaboration. He is currently the Managing Director for SAE: Creative Media Institute in the UAE.

Karim Ibrahim Robocom VR
Karim
Ibrahim
CEO

Karim has played a major role in developing the ecosystem of gaming in the region. From partnering with companies such as EMAAR Entertianment’s VR Park in Dubai Mall to acquiring IP’s from Hasbro’s Transformers and Discovery Media to develop innovative products and projects all over the region. Robocom VR's latest project is partnered with Al Barakah Holding to launch Pixel, in Al Qana - Abu Dhabi. Karim plans to introduce the world to Pixel, a VR LBE destination, the first Esports Academy in the region, and Tech Event Hall for gamers and tech enthusiasts, it is truly the first ever of its kind in the Middleeast.

LUKE WOOLEY Populous
Luke
Woolley
APAC Esports Lead

Luke is the Business Development Lead for Populous Architecture firm in Esports, he an extensive background in the world of live entertainment ranging from Musicals such as Billy Elliot, Concerts such as ACDC to travelling the world on ceremonies such as PyeongChang Winter Olympics.Over 7 years in Asia working around 80% of the countries creating live experiences and connecting brands with audiences. Now focusing attention of helping lift the Esports industry as well as how Architecture can play a more prominent role in the future of how we experience entertainment digitally in the metaverse.

Marc Ogihara Forevr
Marc
Ogihara
CEO & Founder

Forevr is a leading esport management company with a 360 approach to management rather than the agent/contract negotiation approach. At Forevr, we have a roster of some of the most prominent and biggest esport players and creators in the world and the company is growing at a fast pace.

Marco Villaroel Forevr
Marco
Villaroel
Creative Director & Partner

Forevr is a leading esport management company with a 360 approach to management rather than the agent/contract negotiation approach. At Forevr, we have a roster of some of the most prominent and biggest esport players and creators in the world and the company is growing at a fast pace.

Marti Romances Territory Studio
Marti
Romances
Creative Director & Co-Founder

Marti Romances is creative director and co-founder of Territory Studio, San Francisco. Born and educated in Barcelona, Marti draws from a range of influences, disciplines, and perspectives to design breakout content for gaming, film, brand, and digital clients. A motion graphic designer and multi-media artist, Marti articulates stories in the most captivating ways, blending creativity with technology to realize compelling future-facing experiences. Marti’s technical virtuosity can be seen in fantasy, futuristic, and commercial projects. His visual and experiential motion GFX are featured in films such as Ad Astra, The Martian, Ex Machina, the Avengers franchise, Ready Player One, and Guardians of the Galaxy. Marti's willingness to experiment with bold ideas has also attracted gaming clients including EA Sports, 2K, Warner Bros. Games, and Microsoft, while brands seeking to implement Marti's design ethos into the architecture of their products include IBM, GM, Cadillac, Lincoln, and Huami. Marti also serves as an inspirational speaker, sharing his thoughts and experiences on design and creativity at events such as Siggraph, MWC, Nike Immersion Labs, XDS and OFFF

Meena George Geekay
Meena
George
Head of Esports

Meena George is the Head of Esports at Geekay Esports, has worked in the industry for the several years and was involved in projects as Head of Esports and worked on large projects like GITEX and Dubai International motor show as their offical esport partners. his main goal and ambition is to make sure that the MENA Region finally shows its potential to the world as a top player in the esports market.

Mohammed Alturkistani Be A Gamer
Mohammed
Alturkistani
-
Omar Batterjee Saudi Esports Federation
Omar
Batterjee
Head of Communications, Marketing, and Partnerships

Omar is the Head of Communications, Marketing, and Partnerships at Saudi Esports, a member of the MEPRA Youth Board, and the winner of the 2020 MEPRA Dave Robinson Award for Outstanding Young Communicator of the Year (Agency). Previously a consultant at Hill+Knowlton Strategies Riyadh, he was the advisor to the Saudi Arabian Ministry of Sports and managed communication for a wide range of global sporting events such as the “Ruiz vs Joshua 2” World heavyweight title fight, the 2019 and 2018 Formula E Diriyah E-Prix, as well as client appearances at high-profile conferences such as Davos, The Future Investment Initiative, and MISK Global Form. Additionally, he managed projects for the Saudi E-sports Federation in H+K where he led the communication for the 2020 Gamers Without Borders online esports and gaming event.

Saeed Al Nofeli In5
Saeed
Alnofeli
Director

Saeed Alnofeli has been actively engaged in the innovation and entrepreneurial scene in the UAE for the past 15 years. As the Director at in5 Innovation Centers - in5, a business incubator and an enabling platform for entrepreneurs and startups, fostering innovation and helping innovative ideas reach the marketplace. Saeed has also previously worked as a Programs Manager at the Sharjah Entrepreneurship Center (Sheraa) where he managed the Ideation, Pre-seed and Seed programs at Sheraa, which supported startups as they take their innovative tech businesses from idea to prototype to market. Saeed’s experience in the technology sector involves mega projects focused on commercial and military technologies. He has capitalized on his unique skillset, industry expertise, and network to become cofounder and CEO of the multi-award-winning tech startup Jamalytic, more famously known as the “Fitbit for camels.” Jamalytic - a hardware and software solution that manages the collection, analysis and interpretation of a race camel’s data to facilitate peak performance and enhance stamina – is revolutionizing the billion-dollar traditional camel-racing industry of the Arabian Gulf. Saeed holds a Master’s in Engineering Systems and Management, with a concentration in Technology Management, Innovation and Entrepreneurship from the Masdar Institute of Science and Technology. He earned his Bachelor’s degree in Security and Networking Technologies from Zayed University.

Sultan Al Riyami Abu Dhabi Gaming
Sultan
Al Riyami
Head of Gaming and eSports

Sultan joined twofour54 in 2015 with the Strategy & Investments team, before transitioning to Gaming & eSports Operations in mid 2020. His goals are to turn Abu Dhabi into a global powerhouse in the gaming & eSports scene by building the foundation needed for companies to succeed, creating a world class competitive package for game developers to take advantage of, comparable to Montreal and Singapore. The end result being Abu Dhabi as the best in class media industry of the Arab World for game developers and eSports organizers. Sultan spend his free time either playing the latest releases on both PC and console, while also enthusiastically cheering on his favorite eSports teams when they’re live.

Waleed Singer Galaxy Racer
Waleed
Singer
Chief Marketing Officer
William Al Badeesh3 Garena
William
Al Badeesh
Publishing & Marketing Lead
Désiré Koussawo ESL Gaming France
Désiré
Koussawo
Managing Director

With more than 20 years' experience in IT, entertainment and esports, Désiré Koussawo is a well-known figure in the French gaming community, the political sphere and among professionals, far beyond esports.

Désiré is the Managing Director of ESL France, a subsidiary of the largest esports company in the world, and the cofounder and honorary president of Futurolan Association, organizer of Gamers Assembly, the biggest France Lan-Party. He is also heavily invested in the development and shaping of esports alongside public actors: locally, regionally, but also nationally with France Esports association.

Andrew Cooke Fnatic
Andrew
Cooke
General Counsel

Andrew is a leading entertainment lawyer, specialising in music, sport and esports. He has supported in delivering live events to more than 8 million people, from sponsorship activations through to global football tournaments (and even Papal visits).

During his eight years as General Counsel and Head of Strategy for Flash Entertainment in Abu Dhabi, he and his team received awards (including ‘department of the year’ and ‘general counsel of the year’) from Legal500, Legal Week and the Asia-MENA In-House Community organisation. Andrew was also a board member at Ticketmaster Middle East Ltd.

He now heads the legal function at Fnatic, the leading team in esports and a pioneer in the pro gaming space.

Annabel Bristow Boss Bunny Games
Annabel
Bristow
Marketing Director

Over 14 years experience within the games industry across brand, publisher and distribution management working with AAA Publishers: EA, Capcom, THQ, FIFA, Need for Speed, Star Wars Battlefront, Resident Evil, Street Fighter, WWE and Disney Pixar. Annabel’s key focus is driving marketing strategies and growth across multiple Boss Bunny lines of business cultivating the gamer experience and engagement while targeting the wider hyper casual audience. We don’t target gamers. Boss Bunny target the world.

Alfredo Bermejo LaLiga
Alfredo
Bermejo
Digital Strategy Director

Born in Madrid, Alfredo is an executive with more 10+ years of experience in the sports industry, always working in international companies. Alfredo joined LaLiga as Digital Strategy Director in 2017 after spending three years leading Facebook Media Partnerships Team in Spain and Portugal, where he worked closely with the main sports and news publishers in both regions to help them achieve their business objectives and build broader audiences. Before that he spent seven years as Head of International Clients within the sponsorship team of Real Madrid.

Majed Al Suwaidi Dubai Media City, Dubai Studio City, and Dubai Production City
Majed
Al Suwaidi
Managing Director

Majed Al Suwaidi is Managing Director of Dubai Media City, Dubai Studio City, and Dubai Production City.

He provides strategic direction and ensures steady growth of three media-focused business districts, home to more than 3,000 companies 34,000 professionals. As the Managing Director of this integrated creative ecosystem which is home to many Fortune 500 companies from around the world, entrepreneurs and startups alike, he plays a key role in positioning Dubai as an international media hub.

Prior to this role, Al Suwaidi was Managing Director of Dubai Internet City and Dubai Outsource City. Under his leadership, the integrated ICT hub became a strategic partner of the Smart Dubai initiative that is driving Dubai’s transformation into one of the smartest cities in the world.

In a previous role as Director of Business Development for Dubai Internet City and Dubai Outsource City, he was part of the team that launched in5, an enabling platform for tech, media and design entrepreneurs.

He has also served as Director of Commercial Operations and Director of Sales at Dubai Internet City and prior to that gained invaluable experience with Dubai International Financial Centre and Emirates Airlines.

Amongst his other responsibilities, Al Suwaidi is a Board Member for Young Arab Leaders.

He also holds a Bachelor’s degree in Business Administration from American University in Dubai and an MBA in Business Administration from Southern New Hampshire University.

Ibrahim El Tawil Mars GCC
Ibrahim
El Tawil
Snickers Brand Manager

With the incredibly fast paced change that our world has been witnessing, I believe it is imperative for marketers everywhere to take bold risks and embrace new technologies and trends in order be noticed and remembered through the clutter. As a through and through marketer with a background in advertising and communications I have a strong passion for building brands and story telling. Despite this obsession, I spent the last 7 years at Mars working across various demand functions from activation, to product development and communications, allowing me to develop a holistic understanding of business operations and granting me the opportunity to work on some of the most iconic brands in the world like M&M's and Snickers. At the end of the day my true passion continues to lie with connecting people to our brands everyday, through compelling brand stories and communications.

Pedro Rodrigues Snap Inc.
Pedro
Rodrigues
Head of EMEA Games Partnerships

As Heads EMEA Games Partnerships at Snap Inc., Pedro Rodrigues is responsible for a growing community of game developers that build HTML5 mobile games on Snapchat or that bring the best of Snapchat directly into their experiences, via Snap's SDKs and tools for identity (ie, Bitmoji), social and sharing.

Alex Tunbridge Stevenage Football Club
Alex
Tunbridge
Chief Executive

One of the EFL’s youngest CEO took over at EFL League, Two Stevenage FC, in July 2018 having previously been at the helm of League Two’s Newport County AFC where he oversaw a significant transformation of the club both on and off the field, following their dramatic final day survival at the end of the 2016/17 season.

Since arriving at Stevenage FC he has been responsible for several notable accomplishments including a Club Share Offering, the launch of the first Interactive Digital Match Day Programme and a global sponsorship campaign with Burger King, which turned the Club into the most played team in the world on EA Sports FIFA 20.

Alex holds a strong background in community and supporter engagement having previously established and run Stevenage FC’s Foundation, running a variety of local, national and international programmes including several based in Africa.

Allan Cudicio Twin Drums
Allan
Cudicio
CEO

After working as a Game Designer for Candy Crush developer, King, and narrative games studio, Wooga, Allan Cudicio founded his own company, Twin Drums. He is currently working on the PC game 'The Wagadu Chronicles', the first afro-fantasy MMORPG.

Allan's big passions are Dungeons & Dragons, fried plantain, dogs, cycling and justice.

Twitter: @AllanCudicio @WagaduChronicle

Nousra Soulaimana Gameloft
Nousra
Soulaimana
Sr Sales Account Manager – Africa

Originated from Comoros with a French nationality, Nousra works for Gameloft as a Senior Sales Account Manager for Africa. She has been developing the business relations with the various players to make sure that video games are easily accessible to everyone. Passionate about the entertainment industry and its impact on consumption patterns thanks to the digital innovations, she remains convinced that this industry will be part of the economic engine in Africa.

Ahmed Gamal Fouad SAE Institute Dubai
Ahmed
Gamal Fouad
Head of Department - Games Development

Ahmed Gamal is an experienced software engineer and games developer. He has published multiple games on different mobile platforms. Alongside founding a start-up for AR Games, Ahmed is also a games development and software architecture consultant for various educational gaming and simulation companies.

Ahmed is currently a Games Development lecturer in SAE Institute with an MSc in Games Development and a BSc in Computer Science, he brings together his knowledge of and love for games development to the classroom, inspiring students to constantly learn and channel their programming skills to develop their concepts. His areas of expertise include gameplay programming, XR development, software engineering, Unity3d, and game AI.

Ahmed Khaled Meabed Arab Hardware
Ahmed
Khaled Meabed
Business Development Manager

Ahmed is the business development manager in Arabhardware, operating as the lead point of contact for any and all matters specific to our company accounts; primarily gaming publishers, and gaming hardware manufacturers.

Nawaf Alnaghmoosh True Gaming
Nawaf
Alnaghmoosh
Senior Editor

Been a part of the gaming industry for 8 years, have conducted multiple game creators and avid for gaming development in the MENA region

Tony Kelly Playhera
Tony
Kelly
CTO & CPO

Formerly CEO of DemonWare (Activision-Blizzard), Tony has developed and ran the online services behind some of the largest videogames in the world (600M+ users).

He has worked in technology for 25 years and has won 40+ national & international awards. He has delivered products & services on multiple platforms in media, fintech, cloud & infrastructure, big data, automation, elearning, ecommerce, gaming & esports.

Naif Talal Mulaeb Playhera
Naif
Talal Mulaeb
Chairman

Naif is a young entrepreneur holding two bachelor degrees in Marketing & Information Technology, started his career at an early age in web development until he founded and successfully managed multiple businesses in technology industry, an experience he married with his passion for e-sports, to create Playhera, with a the mission to revolutionize e-sports around the world and bring disruptive tech to the gaming ever evolving scene

Jad Baz Playhera
Jad
Baz
Chief Commercial Officer

A scaling expert, with more than 15 years of experience, previously a management consultant, developing cutting-edge growth strategies for startups and grownups alike, he comes from a Tech background being an MIS graduate, he’s passionate about commercializing early stage startups, unveiling winning business models, driving market adoption consistently originating business development opportunities

Yousef Shanti Hala Yalla
Yousef
Shanti
Co-Founder

Yousef Shanti is a co-founder at UXBERT LABS and Head of Experience Design with the Hala Yalla Super App. Prior to that, Yousef was the co-founder for group of local portals in Jordan, a classified ads portal called Jebtak and a micro-tasks portal called Shaghlat. He was aalso a consultant with the leading newspaper agency in Jordan Alrai on their digital platforms and with Orange Telco on their digital marketing campaigns bringing a wealth of knowledge in his current role with Hala Yalla. Yousef was also a member of the Jordan Gaming Lab and has built WritersCell.com.

Yousef holds a Bachelors in Computer Science from the Hashemite University and currently pursuing an MBA from Anglia Ruskin University. He was a mentor and advisor for Matjar Panda, a startup that went from 0 SAR revenue to 6m SAR/year. in 3 years. He is also a certified UX practitioner from NN/g, Certified Scrum Master, and completed executive education in Innovation of Products and Services from MIT. In 20XX Yousef and his team won a title of Best Arab Startup for the Sawwagy app they designed and built.

Farrukh Bandey Hala Yalla
Farrukh
Bandey
Co-Founder

Farrukh is co-founder of UXBERT Labs and the Hala Yalla Super App, leading both the product and marketing teams. Having graduated with an honors degree in Law (LLB) and a Masters in Marketing Management (MA), he started his career specialising in Market Research as a Project Supervisor focusing on quantitative research at Ipsos MORI before shifting into a qualitative research role at Field Initiatives. It was during this time that he developed a passion for User Experience and Usability, with a focus in UX Research.

After completing his Masters in Marketing Management (MA), Farrukh co-founded UXBERT Labs where he was responsible for growing, developing and managing the UX research and Marketing teams for UXBERT Labs and Hala Yalla. He led the team in delivering UX and Usability projects for Saudi corporates and government entities (e.g. STC, Saudi Aramco, and Ministry of Health), as well as specialist research for international tech companies (e.g. Amazon, Spotify and Skyscanner).

With substantial experience leading in fast-paced environments, and expert understanding and application of User-Centered Design, Agile, Usability and Lean UX practices, Farrukh currently leads the product and marketing teams for each of the products within the Hala Yalla Super App. Despite his leadership role, he adamantly refuses to get an MBA, declaring "Why study the rule book when you can play the game."

Hamdi Missaoui Hala Yalla
Hamdi
Missaoui
Director of Projects

Big Ideas are a dime a dozen, it is only when they are translated into a tangible value for the intended people that they start transforming lives and economies. As a child, I was the one who invented new games, fine-tuned rules, and created lobbies until everyone around started playing and advocating the new game. Today, with 11+ years of experience across the digital world, I scout for raw ideas, use design thinking to polish (or abort) new concepts. I lead market and user research efforts. I build, lead, and align teams on a clear vision and actionable goals with a lean mindset.

Dave Ranyard Dream Reality Interactive
Dave
Ranyard
CEO

Dave set up Dream Reality Interactive in September 2016. Prior to this, he was the Director of Sony's London Studio where he developed titles including the billion-dollar franchise, Singstar, plus the hugely innovative, Wonderbook & VR Worlds.

More recent projects include 'Hold The World', an interactive VR experience in association with Sir David Attenborough, Orbu, a beautiful Japanese garden-themed AR game for iOS and Arca’s Path an intuitive physics platform game. Most recently, Dave has announced a partnership with Snap Inc. as part of the Bitmoji for Games launch, more to come summer 2020.

Dave has a PhD in artificial intelligence and has had a number of roles from a Research Fellow to Programmer to Recording Artist to name a few. He is also an active member of the game development industry, holding positions on the BAFTA Games Committee and the Game Developers Conference advisory board.

Ahmad Jadallah Semaphore
Ahmad
Jadallah
Director of Development

An Award Winning Creative Generalist with a great love for building interactive experiences for Games (Next Gen Consoles/Mobile), Multimedia and Virtual Reality applications.

I am currently the Director of Development at Semaphore (The Games and Media division of Semanoor International), Saudi Arabia's first console development studio where we released Games and Simulation experiences on iOS, Android, Steam, PS3/4/5, Xbox One and Nintendo Switch.

Some of our projects were selected by Sony Playstation and selected for PS Plus by SCE Asia, promoted by Ouya, Qualcomm, and nVidia on their sites and events.

Ali Alharbi UMX Studio
Ali
Alharbi
Founder & CEO

Founder of UMX Studio the leading game development company in Saudi Arabia , he have 12years wide experience in IT fields

Abdullah Ba Mashmos Backyard Experiental
Abdullah
Ba Mashmos
Lead Interactive Developer

A software engineer with a vision to realise the future today. Abdullah aims to make technology and education available for all those who are keen and interested.

I am specialized in interactive solutions development. I've successfully excelled and deployed multiple virtual reality (VR), augmented reality (AR), games, simulation, graphics, and computer vision projects for Oculus Rift, HTC Vive, and mobile phones. I’ve found a platform of playable stories for children with the vision to create a safe play environment, support healthy active kids, and advocate the Arabic language.

Mohammed Khalid Tayyar TAGitGames
Mohammed
Khalid Tayyar
CEO

As a computer science graduate, Mohammed worked with Microsoft. He then launched an event management company for teambuilding activities and now want to reach with my activities to the whole world using TAGitGames.

Omar Alzayed Moving Dimensions
Omar
Alzayed
CEO & Co-Founder

The co-founder of Moving Dimensions, and the creator of Abo Khashem. Omar has over a decade of experience in game development, and a 5 year experience in game publishing.

Haya Al Qadi -
Haya
Al Qadi
Esports Specialist

A marketer by day and gamer by night, I used to play Call of Duty professionally four years ago. However, due to lack of platforms available to further hone my skills as a female gamer, I limited my gameplay for leisure purposes. Today, I enjoy combining my industry knowledge of consumer behaviour with Esports and share first-hand experience regarding gaps in the market, the future of Esports, and ways to maintain the conversation about Esports.

Bianca Riley Atteline
Bianca
Riley
Account Director

Bianca Riley is an Account Director at Atteline, a fashion, beauty, design and consumer corporate PR agency headquartered in Dubai, UAE. With both boutique and international agency experience, Bianca brings global best practice to brands in the region to bolster communications and protect brand reputation.

Max Krupyshev CoinsPaid
Max
Krupyshev
CEO

Max Krupyshev has been involved with Bitcoin since 2013. He is the founder of Satoshi Square and Bitcoin Foundation Ukraine. Being a member of the Blockchain Working Group, the organisation lobbying crypto in governments of different countries, he also regularly participates in annual Europol Cryptocurrency Conference. Having a vast experience in working with Cex.io and Ghash.io now Max Krupyshev leads the world's most prosperous cryptocurrency payment service - Cryptoprocessing.com.

Dele Atanda Metaiye Media
Dele
Atanda
CEO

Dele is an acclaimed entrepreneur and visionary, passionate about data’s role in transforming society. He is CEO of metaMe, the world’s first self-sovereign AI and universal smart data marketplace, and founder of The Internet Foundation, an NGO dedicated to advancing digital human rights and the ethical use of data in commerce. Dele is also founder and Chief Imagineer of Metaiye Media, a blockchain media company introducing the world's first ""Crypto Comic"" series - Metaiye Knights heralding a new breed of collectible digital media - Crypto Media

Michael DaCosta Babb Gamecampcities the 360 Gaming Agency
Michael
DaCosta Babb
EVP

Michael has worked in the creative and innovation industries for over 30 years. He is a hands-on strategic advisor for various businesses, investment funds and accelerators across all design and technology sectors including Activeledger (UK), Mom Incubators (UK), DECENT (CH), Generic Robotics (UK), Hubris One (EE), Fabrica do Futuro (Brazil), Films Angel (UK/ France), Comixify (USA), Privet Equity (UK), Accel Point (PL), CCeTV (UK), GCC (Senegal) and Privum (CH). He is also a Tech London Advocate and a lecturer at the INSEEC University. In addition, Michael is a supporter of the Nekton oceanology Foundation (Oxford University) and GIVENation, the children’s foundation.

Kofi Sika Latzoo Gamecampcities the 360 Gaming Agency
Kofi
Sika Latzoo
Founder & Global Creative Director

Kofi is the founder of GameCampCities, the first 360 communications agency dedicated to Africa's gaming industry, advising brands, enterprises and govs (they have produced more than 100 physical and virtual events across a network of 10 countries in Africa). Kofi has collaborated with Top 100 global brands such as Coca Cola, the Alibaba Group (WESG & Alibaba Cloud), the Global Game Jam (World Guinness Record edition Gamer 2017), UBA Bank, and the University of Dallas, Texas. In 2018, Kofi began teaching Design + Esport as a part-time professor at the Grande Ecole de Commerce Kedge in France. The KEDGE course has been named by Forbes as one of the best entrepreneurship courses in the world. The 11m Euro Bordeaux Campus, where Kofi is leading an innovative training on Esports with co-facilitators from ESL, the Alibaba group, the television channel Arte and Sony Music France.

Dr. Marc Williams Florida Memorial University
Dr. Marc
Williams
Global Scholar Practitioner

Over the past 25 years, Dr. Marc Williams has been widely regarded as a sports marketing pioneer and worked for three of the largest sports brands in the world: Champs Sports, Footaction, Reebok and helped Champs Sports Become a $1Billion dollar brand. His insights have been featured in media outlets such as CBS Evening News, BBC World News. Recently CNN named Dr. Williams as one of the Top 20 Inspirational Speakers in the World.

Currently, Dr. Williams is the Global Scholar Practitioner at one of the nation’s Historically Black Colleges and Universities (HBCU’s), Florida Memorial University. He is creating an innovative STEAM program that will prepare students in careers in: Technology, AR/VR, Animation, Esports, Music, Fashion, Entrepreneurship, Marketing and Communications.

He is also the Commissioner of: The Yard: HBCU Esports Alliance (HEA). The Alliance is a division of the Collegiate StarLeague (CSL) and will work collectively with CSL to bring Esports competition and academic opportunities to HBCU schools.

Ahmed Al Mashhadi Mashlab
Ahmed
Al Mashhadi
CEO

A +20-year Saudi multidisciplinary business consultant & strategist, Gamification specialist with Systems Engineering background, proven track record in leading multi-million, transformative projects across 12 markets and 4 continents, business acumen spanning new venture/product development, rollout & strategic expansion, strategy development & implementation, budgeting/P&L capacities, Gamification/Game Design, entrepreneurship & mentoring, Succession planning & Capacity development & enablement. Sectors served: Telecom, FMCG, Healthcare, Services Sector, Retail, IT, Renewable Energy, Education, Edutainment, Investment and F&B.

A Startup mentor at Mowgli Foundation & Cherie Blair Foundation for women Empowerment.